Reka Peurala

Raw meat doesn’t often get the glamour treatment, but that’s exactly what made this project so enjoyable. Instead of another typical butcher-style visual, I wanted to create an image that celebrates the craftsmanship behind thoughtful farming and lets the quality of this Mangalitza pork by @zsokafekete take centre stage.

The brief was simple: capture the feeling of summer in a single frame. Warm earthy tones, bold sunlight, refreshing drinks, and a playful twist on a classic favourite helped shape a scene that is as inviting as the food itself.

Summer solstice has arrived, carrying midnight sun, lakeside evenings, wildflowers and every excuse to stay outdoors just a little longer. This image featuring this gorgeous bottle @enoitaliawines & @viinimaa started much the same way. Every element was carefully brought together into a scene that feels exactly like a Midsummer daydream. Here’s to the month of long evenings, refreshing dips after sauna, gathering around the table in good company, seeing familiar things from a fresh perspective!

A playful ice cream composition built around movement, texture, and soft pastel and teal hues, where falling cookie crumble adds a sense of anticipation and energy above a creamy scoop highlighted by minimalistic styling. The scene was designed to capture the lightness and nostalgia of the enjoyment of an ice cream bowl while maintaining a polished commercial aesthetic with carefully controlled motion and colour harmony.

A rustic scene created for @pottufarmari pairing soft potato gnocchi with rich tomato sauce, fresh basil, mozzarella and finely grated parmesan, styled to balance warmth, texture, and appetite appeal while elevating a familiar comfort food into a refined commercial narrative with an authentic yet polished visual atmosphere.

A Finnish fish sauce by @jarkisarki positioned beyond its expected use. Paired with raw ingredients, the composition hints at familiar dishes reimagined, where umami finds its place far outside traditional boundaries. Simple, bright, and stripped back, the scene invites curiosity as much as it invites cooking.

A golf-inspired lunch & brunch scene, where picnic ease meets considered styling. Golf-inspired elements frame a curated spread of seasonal dishes, reflecting the offering by @ravintolavista @vip_ruokaruukku #desingbyruokaruukku The composition moves between sport and indulgence, using fresh, seasonal ingredients to position the menu as both refined and effortlessly inviting.

Product photography combined with delicious recipe inspiration naturally resonates with the viewer. These oat cookies with @dansukkersuomi brown sugar don’t just crunch... they dance on your palate. Crispy edges meet silky white chocolate.
Pistachios bring the crunch.
Freeze-dried strawberries add that tangy pop. It’s a texture rollercoaster you won’t want to get off.